Ten Tips for Online Marketing Events. Challenges, Advantages, and 10 Tips for Success. Before, During, and After your Web Seminar. 11. WebEx Confidential …
Ten Tips for Online Marketing Events
Challenges, Advantages, and More
Carrie Armstrong-Le Sieur
Sr Manager, Global Learning May 23, 2007
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Session Agenda
Marketing Challenges
Identify your current challenges and reservations Plan and prepare for success Accomplish your objectives by establishing success criteria
5 Most Common Mistakes
Recognize what you can control Understand how to avoid and correct common pitfalls
10 Tips for Effective Events
Before During After
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Lets Get to Know Each Other
Who am I? Tell me about you poll to the right
What is your primary objective when conducting events?
Traditional classroom Conference calls Live online classes On-demand online training Documents Road shows Video conference 1:1 training or mentoring
What are your reservations regarding an online forum?
Cost of online tool Ability to calculate ROI Gaining interaction Facilitating in an online environment
CLICK HERE
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Marketing Challenges
Identify and Overcome
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Marketing Challenges
Too Many Objectives
Generate high quality leads Increase response rates
Not Enough
Time
Get offers out quickly and before your competition Lead time for promotions
Limited Budget
Expected to do more with less Un-established criteria to determine ROI
Low Response Rates
Single consumer receives 3000 marketing impressions a year Need to incorporate a call to action
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Overcoming the Challenges Our Solution
Our mission:
Deliver qualified leads to Sales Establish WebEx as a thought leader in different markets
Web Seminars allowed us to:
Obtain registrations which includes qualification
Qualification leads to attendance Content can be modified based on registration information Qualifications give you a leg up on who to target first for follow-up Inexpensive way to give useful information to target audience to compliment services Provide information prior to the session to qualified leads to increase awareness of the content provided during the webinar Low cost per lead CPL High ROI
Share additional information
Reduce costs
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5 Most Common Mistakes
Before, During, and After Your Session
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Mistakes Do Happen
No established success criteria
Attendees, leads, closed deals Cost
per attendee
Inexperience with tool
Losing credibility due to inadequate use of the tool Not taking the time to acclimate your attendees
Ineffective management of registration
Improper set up of registration options Not using information to adapt your content
Lack of overall preparation
Co-presenters unprepared Telephony mishaps
Unrealistic timeframes
Not allowing ample lead time for promotion Attempting to recreate the wheel
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It all boils down to
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10 Tips for Success
Before, During, and After your Web Seminar
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Before the Session 
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Establish Success Criteria
Number of attendees vs invitees? Number of leads? Number of closed deals? Number of individuals trained? Attend training and understand Set up proper equipment Familiarize yourself with both host/presenter/attendee views Accept all registrants automatically Enable confirmation and reminder emails Add detailed event description Customize emails and create event template Plan for interactivity Understand how to manage telephony Determine host, presenter, and panelists
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Get Experienced with the Tool
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Utilize
Registration Management Tools
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Prepare, Prepare, Prepare
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During the Session
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Look for Opportunities to Engage Your Audience
Use QA, polls, white-boarding, etc where appropriate Go no more than 4 slides without an interaction Get personal pose questions to individuals when you can prepare questions ahead of time based on information received ahead of session
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Set the Stage
Familiarize attendees with the environment Take time to introduce self to establish credibility Incorporate an icebreaker or poll to get to know attendees
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Keep it Simple
Avoid dense material within a slide complex charts, etc Short sweet: cover each slide in less than 4 minutes Use videos and animation sparingly Partner with a colleague
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After the Session
8 Follow-up
Dont assume your audience got it ask them Offer opportunities for QA, coaching after the session Schedule follow-up session to see if learning was applied
9 Record for Review and Reuse
Record the session to post for those unable to attend Save whiteboards, text chat or QA, annotated documents
10 Market Measure Your Success
Measure the results based on the established criteria
Capture quotes success stories, then publish them Recruit new SMEs instructors from your classes
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Above All Create a Detailed Plan
Regardless of size and scope, all events require a detailed plan
Your plan should include: event topic and objectives, target audience, presenters and panelists, date and time most appropriate for your audience, estimated duration, email invitations, reminders, and follow-up communications, enrollment process, and so much more
To make the planning process quick and easy, you should use an event planning worksheet
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Resources
Where do you go from here?
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Get the Ball Rolling
Tell Us What You Think
Fill out the course evaluation We appreciate your feedback
Practice, Practice, Practice
Experience builds confidence Review the reference materials and conduct a session for your peers
Resources
Information available at http://webexcom Training available at http://universitywebexcom
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Thank You
Carrie Armstrong-Le Sieur
Sr Manager, Global Learning tel 9168518536 fax 9166368043 carrielesieur@webexcom
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Source:tea.state.tx.us
