HOW-TO TIPS FOR A GREAT PRESS RELEASE. The show is the steak, but the release makes it sizzle! experts who provide tips, ideas, advice and solutions …
HOW-TO TIPS FOR A GREAT PRESS RELEASE
The show is the steak, but the release makes it sizzle
NOW THAT youve decided to bring The Money Pit to town, wed like to help
you make it a real splash by helping issue a local press release
Promoting the show and the station this way is smart radio Heres why:
Sizzle “ Getting a mention in your local paper builds sizzle for the
show and station before you even turn us on the first time
Money “ Getting a local article printed can help you find local
sponsors for the show More accurately, itll help them find you After
all, many of your best prospects are already newspaper advertisers Time
and time again, weve had local advertisers call radio stations after
theyve seen a mention in the paper or even heard a pre-launch promo to
ask: How can I advertise on that show? Heck “ it doesnt get much
easier than that for the sales department
Collateral “ The clippings that come out of these make nice additions
to your stations sales kits and are also useful to cover up those holes
in the lobby walls
EASY AS 1-2-3
To make this as easy as possible to do, weve created a draft press release
for
you to copy Heres what you need to do
1 Take a look at the next two pages Edit the copy where indicated in
RED When finished, copy the whole thing on to your stations
letterhead
2 Look up all the daily and weekly newspapers in your listening area, or
call us, well provide you a mail, fax and email distribution list
3 Distribute the release to all the daily and weekly newspapers in your
listening area Then, call to follow up with the editor to answer
questions and encourage them to run the story
If you need help, just let us know If you like, well even send the
release to your local newspapers for you Simply edit the following
pages, and send them back to us
YOUR STATIONS LOGO/LETTERHEAD
FOR IMMEDIATE RELEASE
CONTACTS
STATION CONTACT:
ENTER YOUR STATION, CONTACT NAME AND TELEPHONE NUMBER HERE
MONEY PIT CONTACT:
Shetal Werneke
Executive Producer
732-778-8909
MONEY PIT HOME IMPROVEMENT RADIO SHOW TO AIR ON YOUR CALL LETTERS
CITY Homeowners Now Have Top Home Improvement Experts “ Right at Their
Fingertips
YOUR CALL LETTERS listeners can now/will soon be able to dial in home
improvement help “ first on their radios, then with phone-in questions on
home improvement, maintenance and repair to nationally-known experts Tom
Kraeutler and Leslie Segrete on The Money Pit Home Improvement Radio Show
The nationally syndicated program is heard/will be heard at [airtime]
[beginning start date] on YOUR CALL LETTERS your dial position
ENTER YOUR QUOTE HERE, for example Were pleased to be able to offer
this informative and entertaining program to our listeners, said WXXX
General Manager John Doe Tom and Leslie inspire, educate, engage and
empower audiences and I know the WXXX listeners will benefit from their
expertise
According to The American Express Home Improvement Index, almost one-half
of all consumers will tune into a home improvement program this year
Thats up from just 38 from the prior year Veteran hosts Tom Kraeutler
and Leslie Segrete are home improvement experts who provide tips, ideas,
advice and solutions for every home improvement project and problem
Kraeutler is a home improvement broadcast journalist who has appeared on
hundreds of television broadcasts
including programs produced by television
veteran Barbara Walters, The History Channel, MSNBC, CNN and others
Segrete is best known for her role as a decorator, designer, carpenter and
seamstress on the home improvement television reality program While You
Were Out
Home improvement should be fun said host Leslie Segrete Our goal is to
provide listeners information they need to improve and repair their homes,
and the encouragement to make it enjoyable
Host Tom Kraeutler says the need is great for impartial expert advice
Its the 21st century but many of us are living in homes built with
technology that is over a hundred years old From high-tech homes to
historic landmarks, every house needs care Without regular attention and
updating, homes just dont stand up to the demands of todays families
For more information on the program, including hearing the most recent
broadcast, visit the shows web site at wwwmoneypitcom Information on
YOUR CALL LETTERS is also available at the stations web site YOUR WEB
SITE
Note to editors:
Photos available at
http://wwwmoneypitcom/affiliates/tkphotoshtm
Source:nmnn.net
