GENERAL TIPS FOR Frame the presentation for maximum effectiveness based on your Different arguments are compelling for different people; use the …
May 26, 2006
|Put Safe Grilling Campaign Materials to Work In | |
|Your Business | |
|Are you and your customers ready for the official | |
|start of grilling season? This weekend, the | |
|propane industry officially launches its 2006 Safe| |
|Grilling Campaign, which in years past has reached| |
|millions of consumers between Memorial Day and | |
|Labor Day | |
|Already, the St Petersburg Times has featured the| |
|propane industrys safe grilling tips and | |
|information from campaign spokesman Steven | |
|Raichlen, the best-selling author of The Barbecue | |
|Bible and the host of PBS Barbecue University | |
|And an article by Orange County Register home | |
|improvement columnist Nick Harder that cites the | |
|tips also appeared in the Denver Post and The | |
|Kansas City Star The tips are expected to appear | |
|in
nearly a dozen other newspapers, including The | |
|Sacramento Bee | |
Besides newspaper coverage, the safe grilling tips and highlights from a
new national survey will be featured on television, radio, and websites
The survey determined that the typical grill owner cooks outdoors 22 times
during the barbeque season, but less than 30 percent of grillers feel that
they know a great deal about operating a grill safely And while 84
percent of gas grill owners say it is important to follow basic safe
grilling tips, only one in three think they know enough about them
In addition to the safe grilling outreach efforts that are happening on a
national level, states are also reaching out to local media Over the past
few weeks, the PR Help Desk — a new service designed to assist state
propane gas associations with public relations activities — has fielded a
high number of requests related to safe grilling outreach The PR Help Desk
is proving to be a valuable resource in extending the national campaign to
the state level
Its also a great time to reach out to your local media and encourage them
to use the propane industrys
Top Ten Safe Grilling Tips in their
summertime coverage A customizable press release and the national survey
results are available on the Propane Marketing Resource Center Think about
using these materials as a reason to meet with local reporters in person
instead of just sending the materials alone And get familiar with grilling
events in your area, because then you can encourage a reporter to feature
the tips if they are covering the event
And share other safe grilling information with your customers Bill
stuffers item 008501, hang tags item 008526, and table signs item
008551 are available from the online Propane Industry Resource Catalog or
by calling customer service at 866 905-1075
For more information on the safe grilling campaign, contact PERCs Kate
Caskin at 202 452-8975 or katecaskin@propanecouncilorg
Respond to the API Survey by June 19 and Help Increase Accuracy of Results
Its API survey time For 20 years, the American Petroleum Institute API
“ in cooperation with PERC, the Gas Processors Association, and the
National Propane Gas Association “ have sponsored the Sales of Natural Gas
Liquids and Liquified Refinery Gases, the only report that breaks down
propane sales by
industry category on a state and regional basis
Its now time for marketers to respond and return the survey recently sent
out by API Why is responding to this survey important? Twenty percent of
assessments collected by PERC go back to the states, and this survey
determines the allocation each state receives If marketers dont respond,
their gallons wont be counted accurately, meaning states could receive
less than they are due The reports statistics also are used by companies
for long-term planning, so its important the report contains the most
accurate numbers possible
Return the completed survey to API by June 19 The results are kept
confidential, so no one knows specific company sales information For more
information, contact API at 202 682-8506
Use New Video From HGTVprocom to Promote Underground Tanks
Share the benefits of underground tanks with consumers and builders using a
new online video at HGTVprocom
PERC, in collaboration with HGTVprocom, developed a three-minute video
that features an underground tank installation and interviews with 2006
PROPANE Exceptional Energy Award winners Bruce Bysma of Sable Developing
and Robert Fusari, Sr, of Real Estate Service of
Connecticut, Inc To view
the video, click here and look for the Sponsored Propane selection on the
second page
The video is a great tool for state associations and propane marketers,
because after viewing the video, builders and homeowners will have a better
understanding about underground propane tanks: where they work, how they
work, why theyre environmentally friendly, what sizes they come in, and
what theyre made of
Propane marketers and state associations are encouraged to place a banner
link to the video on their own websites, directing visitors to the HGTVpro
website For more information, contact PERCs Tracy Burleson at 202 452-
8975 or tracyburleson@propanecouncilorg
Get Involved With the Industrys Branded Vehicle Program
Did you see the Energy Guy and the PROPANE Exceptional Energy logo on
bobtails at one of this years regional propane conventions? Bobtails are
one of the most visible ways to reach customers, and you can tie your
company to the propane industrys national advertising campaign through the
branded vehicle program
Its simple to get involved High quality truck decals are available in
multiple sizes and come with a simple-to-use installation kit The
decals
item numbers 003895, 003892, and 003890 can be ordered through the online
Propane Industry Resource Catalog or by calling customer service at 866
905-1075 The decal graphics can also be downloaded from the Propane
Marketing Resource Center For more information, contact PERCs Nisha
Starks at nishastarks@propanecouncilorg or 202 452-8975
Prepare for Hurricane Season Using Outreach Tools for the Propane Industry
Hurricane season might not officially begin until June 1, but hurricane
preparedness is already in the news The propane industry has a collection
of tools available to help marketers get customers ready for whats
expected to be another busy storm season
The Propane Marketing Resource Center, also known as the MaRC, now offers
fact sheets marketers can share with customers or with the media in the
event of a hurricane The fact sheet contains helpful safety information
about handling propane prior to or during the recovery phase of the storm
Marketers can easily customize the fact sheets to events taking place
locally To access the fact sheets, visit the MaRC, search for Safety
Recommendations for Propane Users in Hurricane Season For more
information on the MaRC,
contact Nisha Starks at 202 452-8975 or
nishastarks@propanecouncilorg
Also, the propane industry has a collection of four video clips at
wwwpropanecastcom that highlight how propane helped survivors of Katrina
and continues to aid with reconstruction efforts Share these with
consumers to explain how propane generators can make life more bearable in
the aftermath of a storm
And promote propane generators for storm preparation during tax free days,
which run in Florida until June 1 and in Georgia from June 1-12 In
Florida, generators under 1,000 are tax free, while in Georgia, generators
under 750 are tax-free
Go Online for the Latest Information on Energy Tax Credits
Learn about the latest energy tax credits passed by Congress, and promote
these credits to your customers Visit wwwenergytaxincentivesorg, a
website supported by the Tax Incentives Assistance Project, which is
sponsored by a coalition of public interest nonprofit groups, government
agencies, and other organizations in the energy efficiency field
The site is designed to give consumers and businesses information they need
to make use of the federal income tax incentives for energy efficient
products and technologies
passed by Congress as part of the Energy Policy
Act of 2005 The website continues to be updated with the latest
information from the Internal Revenue Service as they release guidance
notices For more information, contact PERCs Tracy Burleson at 202 452-
8975 or tracyburleson@propanecouncilorg
Manufactured Housing Research Now Available for Industry
Trying to break into the manufactured housing market in your area? Use
information from recently completed research into the manufactured housing
market, which was funded by the propane industry through PERC
In 2005, research was conducted with factory-built housing manufacturers to
understand how propane can gain market share in the their industry The
report features findings from interviews and plant visits with 18 of the
top 25 factory built housing manufacturers Also included in the report are
profiles of 31 leading manufacturers The profiles include company and
market share data, brands and market positioning information, and a listing
of key contacts within each organization
The report is guiding PERCs current work with the factory built housing
industry For more information, contact PERCs Tracy Burleson at 202 452-
8975 or
tracyburleson@propanecouncilorg
Council To Meet June 15-16 in San Antonio
The Propane Education Research Council will meet June 15-16 at the Westin
La Cantera Hotel in San Antonio, TX The meeting, which follows NPGAs
Pinnacle Conference, will include updates from the agriculture, consumer
education, engine fuel, industry programs, research and development, and
safety and training mission areas For more information, contact PERCs
Anna Gaboton at 202 452-8975 or annagaboton@propanecouncilorg
Propane Database and Forecasting Model Training Comes to NPGAs Pinnacle
Want to be trained to use Propane Database and Forecasting Model PDFM to
help you in your business?
The PDFM, developed through the industrys Market Metrics Initiative,
details propane consumption volume data and market share by sector and
major end-use application down to the state level The tool provides a
forecast near-term propane demand and can be used for customized
alternative scenarios based on weather patterns, changes to housing starts,
and other key factors
Energy and Environmental Analysis, Inc, representatives will present a
training session on June 14 at NPGAs Pinnacle Conference in San Antonio
For more
information on Pinnacle, contact NPGA at 202 466-7200 Also, a
recording of the 90-minute online training session that featured Bruce
Henning and Mike Sloan of Energy and Environmental Analysis, Inc is now
online
To request a copy of the PDFM CD-ROM, contact PERCs Anne Scarborough at
202 452-8975 or annescarborough@propanecouncilorg For more information
about the PDFM, contact PERCs Kate Caskin at 202 452-8975 or
katecaskin@propanecouncilorg
10 Ways to Use the Internet to Help Your Business Seminar at Pinnacle
Plan now to attend PERCs 10 Ways to Use the Internet to Help Your Business
seminar at NPGAs Pinnacle Conference The seminar, scheduled for June 14
at 10:15 am in the San Miguel Room, will be led by PERC Director of
Information Technology Meg Guegan, who will provide tips for making the
most of the Internet to grow your business and increase customer
communications
During this session, learn how to participate in the national Find a
Propane Retailer database to increase your customer base, find out how to
use the Propane Marketing Resource Center to find free advertising and
promotional materials to link your marketing efforts to the national
campaign, and discover
industry-developed safety and training materials,
including the searchable regulatory compliance database, the national
trainer database, and the online OSHA-DOT 90 Days training tool The
seminar will also allow participants to discuss website development,
communications software, and the use of electronic mailing lists and online
advertising to attract new customers and boost customer service
The focus will be on making the most of industry-provided resources For
more information please contact PERCs Meg Guegan at 202 261-2209 or
megguegan@propanecouncilorg
Leads and Materials from Hotel Owners Association Convention Now Available
Reach out to local hotel owners and share how propane can improve their
business More than 2,200 hotel owners registered at the 2006 Asian
American Hotel Owners Association Annual Convention Those leads are now
available to contact hoteliers from your area to discuss the economic and
environmental benefits of using propane For more information, contact
PERCs Kate Caskin at 202 452-8975 or katecaskin@propanecouncilorg
Updated Tools Available at wwwPropaneSafetycom
A regulatory compliance guide update is now available at
wwwpropanesafetycom The update
is available in the Propane Regulatory
Compliance section, and it can also be accessed through the searchable
regulatory database located on the website
The website also includes sections devoted to the Certified Employee
Training Program CETP, Propane Emergencies program, a Resource library
and a link to the Propane Industry Resource Catalog For more information,
read more about the site or contact PERCs Stuart Flatow at202 452-8975
or stuartflatow@propanecouncilorg
Register Now For Forklift Emissions and Maintenance Training Program
Register now for the PERC-sponsored Forklift Emissions and Maintenance
Training Program, which is designed for companies that operate Class 4 and
5 large spark ignition LSI propane-fueled forklifts Classes are
scheduled for Milwaukee on June 1, Cleveland on June 22, Philadelphia on
July 14, Salt Lake City on August 4, and Las Vegas on August 25
The program trains attendees in the proper procedures for maintaining and
repairing propane-powered forklift fuel systems, with an emphasis on pre-
2003 open-loop models The sessions will utilize an all-new PERC Forklift
and Industrial Engine Propane Fuel Systems training manual and the National
Fire
Protection Association Code 58 The curriculum focuses on safety,
maintenance and monitoring of tailpipe emissions, as well as an
introduction to US Environmental Protection Agency and California Air
Resources Board emissions regulations for propane-fueled forklifts
For more information or to register, contact program coordinator Bill
McGlinchey at 304 296-6568
Provide Your Opinion and Help Develop the New Propane F-150
Through a grant from the Propane Education Research Council, Roush is
developing a dedicated propane Ford F-150 But before the truck is
engineered, the propane industry and other potential consumers are being
surveyed about what they want out of the new F-150
Visit wwwpropanetruckus, click on On-Line Survey, and take a survey
that will help shape the new propane pickup truck For more information,
contact PERCs Brian Feehan at 202 452-8975 or
brianfeehan@propanecouncilorg
Register Online for 19th World LP Gas Forum in Chicago
Register online now for the 19th World LP Gas Forum, scheduled for October
17-20 in Chicago The forum is expected to host nearly 2,000 propane
industry representatives from around the world One of the highlights will
be a keynote presentation
from World Energy Council Secretary General
Gerard Doucet A full forum brochure is now available online
The 2006 forum will also include a Global Technology Conference, hosted by
the World LP Gas Association and the Propane Education Research Council
The technology conference will feature distributed power generation,
autogas, agriculture, and fuel quality projects, as well as residential,
commercial, and industrial technologies For more information on the GTC,
contact PERCs Grace Willis at 202-452-8975 or
gracewillis@propanecouncilorg
Expose your company to the world propane industry by exhibiting during the
forum For more information on exhibiting, contact Virginie Sauvestre at 33
1 53 85 82 65 or wlpgas2006@mci-groupcom
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